Automotive Practice
- Development and implementation of a lead engine for an international automotive company.
- Realization and implementation of a multibrand distribution control concept for Germany and other European countries.
- Strategic planning of the business area "merchandising".
- Repositioning of the business field "equipment" in the after sales market.
- Model of cooperation with a supplier of wheel rims.
- Integration of Marketing and equipment-sector in the Simultanious Engineering Process.
- Restructuring of Customer Assist Center (CAC).
- Design and development of the CRM-Strategy for a worldwide corporate group.
- Strategy and development of alternative distribution channels.
- Point of Contact / Point of Interest as sales optimization.
- Business case "Bio Diesel" cooperation in Eastern Europe (incl. Europe-wide sales and distribution strategy).
- Design and development of the Lead Management Process and implementation.
- Restructuring of Key Account Management.
- Successful process optimization dealership.
- Optimization of customer satisfaction index.
- Successful support of commerce in the business field new sales strategies.
- Development and implementation of a pre-owned vehicle strategy.
- Support and control of the commercial organization in Sales & Marketing.